In locating and securing a job position, prospective employees should always bear in mind that the task of representing themselves in the best possible light and ensuring that potential employers receive positive signals is up to them. In any market for job positions people seeking employment opportunities must develop the ability to market themselves and downplay the possible weaknesses that might exist in regard to their ability to fill a particular job position. This need becomes especially pressing in an environment which reduces the number of available job positions greatly and shifts the balance of power and bargaining ability over to employers. During the recession caused by the global financial downturn that occurred in 2008, many professionals have found themselves newly tested in their ability to project a demeanor inspiring confidence in their job position suitability.
The new digital tools available for accessing and interacting with the labor market can act as the gateways for many people into job positions, but they can also provide a potential source of wear and tear on the professional image projected by a job position seeker. With the widespread use of social media sites and networks, new sources exist to provide unflattering information on employment candidates that previously might have been harder to access. Professionals seeking job positions while remaining presence online for purposes of socializing and leisure should bear in mind the impact that the data they disclose may have on potential employers.
One reason that is speculated to explain why job seekers feel empowered to post potentially disqualifying information and images online within reach of would-be employers is that such activities are felt to exist beyond the purview of professional life and thereby beyond relevant consideration. This attitude is not shared by most human resources professionals, however, according to cautionary messages put out by observers of the labor market. A job position could easily be lost due to information perceived to be embarrassing and unprofessional due to an awareness on the part of employers that information on a prospective employee which they are capable of accessing can also lie open to other inquiries. In offering job positions to applicants, companies tend to feel that they are investing the new hire not simply with the investment of a paid salary and professional responsibilities, but also with the reputation cultivated by the business.
Despite the seeming lack of relevance that may attach to social media sites and other personal online activities, employers will be prepared to use such sources to gain a view of an employee. It is therefore recommended that people searching for job positions assure themselves that they have left a “clean” online signature and that nothing exists to dissuade employers from a hiring position. Certain kinds of data can be more easily dealt with than others. Websites that are personally maintained can be more easily and swiftly deleted, such as blog posts, than information hosted on large sites. Another tack for gaining the desired job position is to establish a prestige-building online presence.


