Job Postings

Effectively locating job postings is a key ability in the toolbox of a job seeker in the 21st century labor market. Skill in finding the best job posting is particularly imperative in economic climates such as the downturn in business activity caused by the 2008 recession, which favor job seekers who can utilize the wide array of methods currently available for locating job postings. With the increasing emphasis on digitally-based methods, one important job posting source for an informed professional should be found in the variety of web-based services which offer directories filled with job postings. The most conventional and common approach to this method for providing job postings consists of establishing a primary website which can provide information to job seekers when they visit the site or through offering subscriptions to e-mail-based job alerts. Many job seekers have found such website well suited to their needs and abilities and in this way have secured viable employment. As the use of web-based job posting services increases on the part of both employers and prospective employees, however, the informed job seeker should be aware that innovations continue to be made even in this new arena for finding employment.

Beginning in late 2008, an online service has effectively made use of new social media platforms to publicize job postings. After making use of the service Twitter to announce the new availability of an individual job position, the founder of TweetMyJobs.com, Gary Zukowski, found that many job seekers wished to use that function for their employment searches. Both prospective employees and hopeful social media entrepreneurs have paid close attention to the rising fortunes of the TweetMyJobs job posting service, which rapidly increased in popularity and use. A year after the company founder’s first use of Twitter for this purpose, the company had become the largest job posting board on Twitter, and had been placed on a profitable basis, on its way to producing $1 million in revenue annually. The company’s improved performance raised it to a high point of offering 50,000 job postings to a following of 150,000 subscribers, and in the process also attracting the attention of prominent employers such as Motorola and Best Buy. This approach to a job posting service has the advantage of low price rates for the companies which advertise their job postings through TweetMyJobs.com and a free sign-up process for the many users of the service.

Though social media sites such as Twitter can seem daunting in the masses of information they convey, TweetMyJobs allows users to customize their use of the service in order to only be informed of appropriate job postings by specifying their geographical area and their area of professional expertise. Though this company has played an important role in establishing a successful model for the social media-based job posting site, the prominence of its efforts have also encouraged the growth of competitors, which include the similarly named TweetAJob.com. Thus an array of online options exist for job seekers.